📊 Statistics • • ⏱️ 17 min read
Internet Privacy Statistics 2025: Data Collection & User Concerns
Analysis of internet privacy concerns, data collection practices, tracking technologies, and user behavior regarding online privacy protection.
Executive Summary
Internet privacy concerns have reached an all-time high, with 87% of users expressing concern about their online privacy. However, data collection continues to increase, with the average website tracking users across 15+ third-party domains.
Key Findings
- 87% of users concerned about online privacy
- Average website tracks across 15+ domains
- VPN usage increased 67% in 2024
- 79% of users have taken privacy protection measures
User Privacy Concerns
- Very concerned: 52%
- Somewhat concerned: 35%
- Not very concerned: 10%
- Not concerned: 3%
Data Collection Statistics
- Average tracking domains per website: 15.3
- Data brokers have profiles on 96% of Americans
- Average person tracked by 350+ companies
- Location data collected: 89% of apps
Privacy Tool Adoption
- VPN usage: 34% (up 67% from 2023)
- Ad blockers: 42%
- Privacy-focused browsers: 18%
- Encrypted messaging: 68%
Privacy Regulations Impact
- GDPR compliance: 78% of EU websites
- CCPA compliance: 65% of California websites
- Privacy policy updates: 2.3x increase since GDPR
Methodology
Data from Pew Research, Statista, GlobalWebIndex, and privacy research organizations.
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